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Wine Paris outlines ambitions as first event ‘exceeds expectations’

Published:  15 February, 2019

Wine Paris has outlined its ambitions for next year’s event as this year’s exhibition “exceeded expectations and set benchmark as a key event in wine buying calendar”.

Following Wine Paris 2019, which took place in the first half of this week and marked the first combined Vinisud and VinoVision Paris event, the organisers said that next year a key focus would be on attracting a larger international clientele.

“This year we were concentrated on integrating Vinisud. Going forward there will be a strong focus on building the international side of the event, both in terms of exhibitors and visitors,” said Pascale Ferranti, wine business director, Comexposium - the exhibition organiser behind both Vinisud and VinoVision and now Wine Paris. 

“French sommeliers and the French wine industry in general is very open now to wines from other countries so we need to attract producers and visitors from all over the world,” she said, adding Wine Paris was very keen to attract US buyers in particular as “there is a lot of potential in that market”.

In terms of exhibitors, Wine Paris 2019 saw an international attendance of 16% - a figure Ferranti said it aims to grow to 30% next year.

Ferranti also said there were plans in the pipeline to add a third hall, but reiterated that although the ambition was to be “the first international meeting in the wine buying calendar”, Wine Paris was determined to stay “human sized”, with an emphasis on both small producers and the big players to “ensure diversity”.

The plans for Wine Paris 2020 were revealed as the show’s organisers announced 26,700 visitors, of which 30% were from outside France, had come through the doors at the three-day event in the French capital, exceeding the 25,000 target.

The majority of foreign visitors, to the show, which featured 2,000 producers from all of France’s major regions as well as exhibitors from Italy, Spain, Portugal and other countries, were from the UK, US, Belgium, Germany and the Netherlands -  accounting for around 51%.

The organisers also revealed that nearly 70% of the exhibitors had confirmed their presence on an increased scale for Wine Paris 2020, set to take place 10-12 February 2020.

"The first Wine Paris has exceeded our expectations. Wine Paris is very much driven by the French wine marketing boards who've made this show theirs and we are delighted to see their support translated into an exceptional rebooking rate for 2020," said Ferranti.