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TWE hires Tony Watson as commercial director for UK and Ireland

Published:  30 January, 2019

Treasury Wine Estates (TWE) has appointed Tony Watson as commercial director for the UK and Ireland. It follows the promotion of Michelle Brampton to managing director, Europe in November.

Watson was previously managing director of Orchard Pig, which he joined in 2016. Before that he spent over 20 years at Carlsberg in various sales and operational roles across the on and off trade, including leading the UK&I commercial team as national business unit vice president.

“We are delighted to welcome someone of Tony’s capability and experience to TWE,” said Brampton. “We have some brilliant plans in place for the coming year and I am confident he will help move our business in the UK & Ireland to the next level.”

Watson said he was “very excited to join a business with such a fantastic portfolio of innovative and award-winning brands. I’m really looking forward to working with our customers to help make our wines work for them and most importantly their shoppers.”