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Beauty and convenience trends ready to rock the boat in 2019

Published:  16 November, 2018

Healthy ageing and convenience are emerging opportunities for the drink sector next year, according to the Mintel Global food and drinks trends report 2019.

The report said there is an opportunity for drinks manufacturers to take inspiration from the beauty industry and create products that help people look and feel young.

It highlighted that beauty and personal care has successfully established a model for healthy ageing by designing proactive products that are marketed with positive language to people of all ages.

It said that a crossover has begun between beauty and food and drink with similar functional ingredients being used in products in both categories.

The report said: “Food and drink brands can follow similar models and target healthy ageing products toward consumers of any age who want to prepare their bodies for longer lifespans. “

The report also revealed that premiumisation of the convenience channel with more diverse options of upgraded convenience food and drink are important.

It said: “Just as streaming media has improved entertainment options, a similar abundance of convenient, fresh, and healthy food and drink choices will 
be expected by consumers who are pressed for time, but unwilling to sacrifice quality.”

It said a “new generation” of modern convenience food and drink
 is emerging as manufacturers respond to rising healthy-eating priorities, quests for foodie-inspired flavours, interests in personalisation and competition from speedy delivery services.

It added that improved convenience products must have wide distribution because consumers could be tempted to save time by turning to quick service restaurants or fast foodservice delivery.

Mintel said that in 2019 and beyond, the rising segment of consumers who are on-the-go and those who want to spend more time at home would increase demand for upscale packaged food and drink products.

This year’s predictions are based upon insights provided by more than 90 Mintel analysts and thought leaders, representing expertise in food and drink industries across Europe, Asia Pacific and the Americas.