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LWF partners with JF Hillebrand for Innovation Zone

Published:  23 January, 2018

The London Wine Fair (LWF) has partnered with JF Hillebrand on this year’s Innovation Zone launch.

The partnership will see Hillebrand working with the LWF team on the content of the new zone as well as being involved with scheduled talks throughout the event, said the LWF.

The Innovation Zone will feature the latest solutions across smart technology, big data, artificial intelligence, social media, event marketing, business modelling, e-commerce, staff engagement, packaging, design and supply chain solutions.

Alongside participating exhibitors, the area will also feature a series of seminars and TED-style talks hosted by those driving innovation in all areas of business, not just the drinks industry, with a timetable due to be published closer to the show.

Hillebrand said it was looking forward to showcasing its technology and using its “unique vantage point” across the supply chain to connect with the industry on innovative best practices.

“We pride ourselves on developing innovative solutions that help customers to optimise their supply chains, reduce their carbon impact and access markets ever more efficiently,” said managing director,” Sébastien Desreumaux, adding Hillebrand was, as a leading global logistics provider to the beer, wine, and spirits industries, delighted to partner with the LWF for the launch of the Innovation Zone.

This year’s LWF, the first under the directorship of Hannah Tovey since taking over from Ross Carter immediately after last year’s show, takes place between Monday 21 and Wednesday 23 May.