Subscriber login Close [x]
remember me
You are not logged in.

Marrenon returns to the UK after 7 year hiatus

Published:  20 November, 2017

Marrenon, the southeast France producer, is re-launching its portfolio in the UK with ambitions to become the leading Luberon and Ventoux winery.

Marrenon is introducing two distinctive lines into the market after a seven-year absence. Marrenon will target the on-trade and Amédée will focus on off-trade channels.

The flagship wines of the Marrenon range are Gardarem, Grand Marrenon, Orca and Petula while in the Amédée range includes Chemin des Ocres, Les Hautes Sentes and Lila Rose.

Marrenon said that for the past ten years, it has focused on re-positioning itself as a true champion of the terroir, building value for its brands and encouraging the best possible techniques among its wine growers.

Robert Oustric, export director, Marrenon said: “Marrenon has secured the enviable position of being the leading producer of Luberon and Ventoux wines in Europe.

“The UK represents a vast opportunity for us and we have big ambitions for the market. We are currently working on educating professionals about our wines and building strong relationships with partners in both the on- and off-trade.

Marrenon produces 15 million bottles of wine per year, with 55% in AOC Luberon and 15% in AOC Ventoux situated between the Rhône and Provence regions.  

These include red, white, rosé and sparkling wines available in various styles.

Marrenon is also well-known for its long-standing commitment to the environment and its brands have been certified by several international quality labels.

It has 4,200 hectares of vineyards located in the Regional Natural Reserve in Luberon, a UNESCO Biopshere Reserve. The setting allows for maximum exposure to the sun and the Mistral wind, making it ideal for growing Syrah and Grenache, the two main grape varieties. It also grows white Vermentino, of which Marrenon is France’s largest producer.

Oustric said: “We are confident that the elegance and quality of our wines and the variety of our range will resonate with British consumers and we are looking forward to showcasing our wines in 2018.”

Top photo: Luberon by Brice Toul