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Previous Proximo colleagues join forces to establish distribution and marketing agency

Published:  06 June, 2017

A new sales, distribution and marketing agency for spirits has been set up with a focus on helping smaller, premium suppliers.

Founded by former Proximo colleagues Dave Steward and Matt Mckee, Magnetic Brands had been established to capitalise on what the duo saw as a “unique opportunity” to provide an “effective brand-building partner” for small producers looking to grow sales both in the UK and international markets.

Shoreditch-based Magnetic said it was also offering a bespoke consultancy service - M2, targeted at those spirit brands at an early stage of their development wishing to engage formally with a UK distributor.

The start-up’s first client is Italian malt whisky distillery Puni – a family-owned distillery that uses only locally grown rye to add a distinctive flavout to its three-strong range.

Magnetic said it had also secured the UK distribution rights to Vestal Vodka, which produces a range of artisan vodkas at a small family-owned distillery in Poland, for which it was currently creating a new look.

Having collaborated on a number of projects during the past decade, Mckee and Steward most recently worked together at Proximo UK, working on rum brand The Kraken and Cuervo tequila.

Steward has more than 25 years’ experience in the development of premium spirits both internationally and in the UK, including stints with Pernod Ricard and Marblehead Brand Development, while Mckee – former managing director for Proximo - spent seven years at Hayman, finishing as its head of UK sales.