Koshu of Japan launches search for brand ambassador

Wine industry professionals including sommeliers are being called to enter a competition to find the first Koshu of Japan UK Brand Ambassador.

The search will officially begin at the Koshu of Japan annual trade and press tasting on February 21, where guests will be able to learn all about the wines and the producers, who will be flying in from Japan especially for the event, as well as take part in a Koshu of Japan tutored food and wine matching event.

Prospective candidates will be invited to submit evidence of their knowledge and appreciation of the wines, styles and region of Koshu of Japan and explain their efforts in promoting the wines in the UK market.

The chosen candidate will win a trip to Japan including visits to the leading wineries in the Yamanashi region and an overnight stay in Tokyo. Two runners-up will each be given £300 and £200 respectively towards a meal at a one of London's leading Japanese restaurants.

Lynne Sherriff MW, Koshu of Japan's UK and European director, said: "It has been just three years since the producers first brought their wines to the market and they have been rewarded with some great listings and business partnerships throughout the trade. These wines, with their naturally lower alcohol and food-friendly taste profile, really are 'the ones to watch'."

More details of the UK brand ambassador programme will be released at the annual trade tasting. To register www.koshuofjapan.co.uk

• Sommeliers