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Looking back on 2016 and ahead to 2017: Craig Durham, managing director, Buckingham Schenk

Published:  29 December, 2016

Craig Durham contemplates an endless supply of Malbec and Prosecco, along with a calmer world

Craig Durham contemplates an endless supply of Malbec and Prosecco, along with a calmer world


What were the highs and lows for you and your business in 2016?

Our brand Viñalba selling over 1 million bottles, increasing our on trade presence and launching a new wine list have all been the highlights for us this year.

What were the most significant things that happened or issues and trends that occurred in 2016?

The unabated demand for prosecco and exchange rate uncertainties have been the two most significant considerations in 2016.

What trends do you predict for 2017?

Alternatives to Prosecco, gifting opportunities and different formats are all trends that I believe will carry on in 2017 and beyond.

What are likely to be the biggest opportunities for the trade in 2017?

Exchange rates are likely to encourage businesses to import wine from countries with more favourable rates.

Selling more premium wines and sparkling wines from lesser known areas.

What are the biggest challenges facing the trade in 2017?

Retailers rationalising their range and supplier base, plus the need to ensure continued consistent growth within such a challenging market.

Who are the people, companies or retailers to watch in 2017?

Unfortunately, Donald Trump and Vladimir Putin. On companies, Buckingham Schenk of course and for retailers I would say rather it's the keeping up with the on-line operators and alternative order fulfilment trends that are radically changing the retail landscape.

What have you been most looking forward to drinking over Christmas and New Year?

Viñalba Patagonia Reserve Malbec and Vox Populi Bobal.

What did you want from Father Christmas?

Please could I have an endless supply of Prosecco and Argentine Malbec?

If you were granted one wish for 2017, what would that be?

A calmer world.

And your New Year's resolution?

Sell more wine!