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First of its kind South American partnership comes to London

Published:  04 July, 2016

Uruguay is hoping to make an impression on the street food scene with a partnership in London's trendy Shoreditch.

Premium Uruguayan wine estate, Bodega Garzón has teamed up with Urban Food Fest to introduce London's foodies to Uruguayan food, wine, and culture via a two-month programme through July and August.

This is the first partnership of its kind, with much of the country's produce as yet an undiscovered entity with milennials and those on the casual dining and pop-up circuit.

Gustavo Crespo, managing director at Blends Wine Estates UK, said: "We're thrilled to be teaming up with Urban Food Fest this summer to give consumers the chance to experience the undiscovered food and drink destination that is Uruguay.

"The last couple of years have seen a surge in interest in our wines from some of London's top on-trade accounts, including Sushi Samba and The Gilbert Scott, and with South American wine and food growing ever more popular in the UK, we expect this trend to continue.

"We are excited to be one of the first to bring Uruguayan cuisine - and of course wine - to the UK consumer, and Urban Food Fest offers the perfect platform to reach foodie trendsetters and influencers."

Wines from the portfolio include Tannat, Albariño and Viognier, while Bodega Garzón's restaurant partner, will also serving classic Uruguayan dishes such as Chivito and Gambas de Uruguay.

On Saturday, July 16, and Saturday, August 20, Bodega Garzón and sister brand Colinas de Uruguay are due to take over the event, putting Uruguayan wine and food centre stage with a pop-up vineyard and deck chairs.

Blends Wine Estates is a family of quality-focused wineries including Bodega Garzón and Bodega Argento.

Bodega Argento was at the Taste of London event in mid-June.

Wines from Bodega Garzón are overseen by wine consultant Alberto Antonini and are distributed exclusively through Bibendum in the UK.

Urban Food Fest is based at Euro Car Parks, on Shoreditch High Sreet, every Saturday from 12pm until 12am.