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Analysis: How directly engaging with consumer can pay big dividends

Published:  09 June, 2016

Directly engaging with consumers can pay big dividends for a modest outlay, if coupled with imagination. One Cork One Point from the Haciendas Company, the Beronia Txoko Club with Gonzáles Byass and Concha Y Toro all are offering winning initiatives where wine companies are building relationships directly with consumers.

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