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Published:  23 July, 2008

This year's Harpers LIWSF debate will look at the issue of
marketing, and how to get the most out of it. The debate is
entitled: Spending Power: Are you getting value from marketing?

Do you get the feeling your marketing budget is being squandered on me-too gondola-end promotions and BOGOFs?

What value do you really get from consumer tastings and exhibitions?

Should you put all your eggs in one basket, or scramble them over as many opportunities as possible?

Is the marketing budget justifying its existence?

It's time for some hard-boiled thinking about how best to market wine to consumers. As the retail environment becomes more consolidated, and one bad sales call with a major multiple can spell disaster for your brand, serious questions are being asked about how best to allocate marketing resources.

Harpers, in conjunction with Wine Intelligence, will host a debate at this year's London International Wine & Spirits Fair that addresses these issues and more. With new consumer insights, and what promises to be a lively and diverse panel of experts, the debate will help you define two key elements of your business plan for the next year:

1. Which elements of the marketing mix offer good value for

money; and

2. How to measure success - and learn from experience.

The debate will be held on Wednesday 18 May in the Waterfront Rooms from 10.30am-noon. For details, or to book your place, contact Sheila Crisp on 01322 611217 or by emailing

Harpers is also sponsoring a seminar which will examine the regional diversity of Pinot Noir.

The seminar, which has been organised by New Zealand Winegrowers, will take place in Waterfront Room 10 on Wednesday 18 May between 2pm and 3.30pm. Some four MWs will sit on the panel: Bob Campbell, Sam Harrop, Steve Smith, and Michael Brajkovich. Contact Alison Power on 020 7973 8079.