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Twitter campaign launched to find the UK's favourite craft spirits

Published:  16 March, 2016

Today sees the launch of a new Twitter campaign aimed at identifying the UK's best-loved independent spirit brands.

Consumers can vote on their favourite craft spirit by tweeting the brand's Twitter handle and the hashtag #HotCraftSpirits.

Votes are displayed on a Twitter-powered leaderboard on the campaign's website,

Voting will continue until mid-May, when the spirit brand with the most votes will be crowned the UK's Hottest Craft Spirit.

#HotCraftSpirits is encouraging producers, distillers and fans of craft spirits to get involved and vote for their favourites.

Producers and distillers are able to claim their brand via the website and to encourage their fans to vote.

The campaign has been created by social media agency Clarity Comms in a bid to help raise the profile of many of the UK's small-batch producers.

Jason Navon, co-founder of Clarity, said: "The last few years has seen a huge increase new spirits entering the market from local, small batch gins and single-estate vodkas to eau-de-vies and flavoured whiskies.

"But it can be a struggle for some of these brands to get their voices heard.

Much of the demand for these drinks is driven by millennials who find and share their discoveries via social media.

"Take a look at the craft beer industry - lots of breweries are creating great tasting products and using the likes of Twitter and Instagram to reach a wide and varied audience.

"We wanted to create a platform to help celebrate the vibrancy of the sector by getting drinkers to vote for their favourite craft spirits. And so #HotCraftSpirits was born."