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Portugal wine exports up in UK as quality message hits home

Published:  03 March, 2016

Portugal's wine exports to the UK grew 4% in value in 2015, according to figures released yesterday by ViniPortugal.

The UK market for still wine contracted 2% by volume and value over the same period.

The uplift reflects the steadily growing reputation of Portugal as a producer of high-quality wines and its ability to command better prices.

The average price Portuguese of wine has grown from €2.75/litre to €2.86/litre in the past twelve months, ViniPortugal revealed.

This is in line with a trend that has seen the average price rise from €2.46/litre in 2011 to its current level, a 17% increase.

The overall value of Portuguese DO exports to the UK has risen 19% rise in the four-year period.

The same trend is evident worldwide, with global exports of Portuguese wine up 1.5% in value while volumes have fallen back by 1.1%.

Jorge Monteiro, President of ViniPortugal, said: "This steady growth in shows how much the perception of Portuguese wines is changing.  Portugal is uniquely placed to give UK customers an authentic alternative while providing great value for money.

"The growing momentum behind Portuguese wines, and UK customers' desire to discover more interesting wines suits Portugal very well."

Wines of Portugal is planning to build on the succes of Portuguese wines with a range of trade-focused initiatives across 2016.

These include the Wines of Portugal Select Dinner Series, a series of informal networking and educational dinners for independent wine retailers which will take place in London and Manchester in the spring; the return of the Wines of Portugal Discovery Bar at London Wine Week in May; and Wine Quest, a bespoke trip to Portugal organised for 15 leading sommeliers led by Charles Metcalfe, Sarah Ahmed and Ronan Sayburn MS.