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Australia's McGuigan wine launches TV and cinema ad campaign in the UK

Published:  01 October, 2015

Australian wine brand McGuigan is launching a TV campaign in the UK today.

The brand will also be on radio, in cinemas and online in the campaign which uses the slogan Bring a McGuigan to position it as the ideal wine for any social occasion.

Scott Burton, marketing manager for McGuigan parent company Australian Vintage, said: "This is the next step in our strategic plan, driving brand awareness on a global scale and really engaging with the end consumer in a meaningful way.

"The Bring a McGuigan campaign perfectly mirrors what the McGuigan brand stands for - fun, authenticity, playfulness and approachability.

"Communicating these attributes in a traditional wine advertising style, with the rolling hills, grape crushing and barrels, just wouldn't have worked for our brand.

"We needed to do something slightly edgy in order to help us stand out in a crowded marketplace."