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Tesco to close its online consumer Wine Community at end of the week

Published:  24 August, 2015

Tesco is to close its online Wine Community web forum for consumers.

Plans to end the site came to light after registered users received an email saying that it would shut on August 28.

The supermarket chain confirmed the closure in a statement which said: "We have taken the decision to close our Wine Community website. We know the site has proved really informative for some customers, but we will now focus on providing information on our award-winning wine range in-store and on our website."

The forum allowed customers to share recommendations, discuss wine knowledge and read blogs by the Tesco wine team.

Users took to the forum to express their dismay at its demise.

One said: "That's a real shame, been a member now for quite few years, met some great people and been wined and dined by the TWC team. Really enjoyed all the Taste Panels, seen a few changes but the forum has always been a friendly and informative place to learn about wine."

Another said: "As a relative newbie to the community I can honestly say there is nowhere else comparable online where wine lovers can share their thoughts and reviews with like-minded folk.

"I've personally enjoyed getting to know everyone on the site (albeit virtually) and my wine knowledge has benefited enormously through learning from more experienced oenophiles."