Retail volumes ahead by 4% over the year but price deflation holds revenue growth back says ONS
Retail sales volume grew in June on an annual basis for the 27th consecutive month according to figures from the Office for National Statistics.
Sales were 4% ahead of June 2014 and the rise marks the longest sustained period of growth since May 2008 at the start of the global financial crisis.
Quarterly sales were 0.7% ahead of the previous three-month period, the 28th month of growth in a row, the longest growth sequence since records were first kept in1996.
But the figures were tempered by a fall in average store prices of 2.9%, completing a whole year of monthly price deflation.
The ONS said all store types reported decreases in prices. Shops classified as "predominanantly food stores" - which includes alcoholic drinks - saw sales volumes increase by 1.9% but value sales were flat as average prices fell by the same amount.
Value sales in June 2015 were 0.9% up on the same month last year.
Online sales increased by 11.4% over June 2014 and 1.4% versus May 2015, accounting for 12.4% of all retail sales.
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