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South African wine brand Fish Hoek takes the bait and goes Fairtrade

Published:  30 June, 2015

Accolade Wine's Fish Hoek South African wine range has won Fairtreade certification.

The brand is being sourced solely from Fairtrade suppliers in the country from the 2015 vintage.

Marketing director Amy White said: "We are confident that we have secured a long-term, quality supply source and we have been and will continue to work with local growers to ensure consistency and quality for years to come.

"We are committed to Fairtrade as it guarantees investment back into local communities, improving working conditions and the standards of living for farm workers and their families."

Anna Pieredes, wine manager at the Fairtrade Foundation, added: "We are thrilled to be welcoming Fish Hoek to the continuously growing family of Fairtrade wine.

"This launch means more vital economic and social benefits for growers, their families and communities - and more lives transformed.

"Fairtrade wine goes from strength to strength, both in the UK and globally. To have a major business such as Accolade on board is a great boost of confidence for the entire Fairtrade movement, and we hope the switch will inspire other brands to follow suit."

Fairtrade works with 1.5 million farmers workers across 70 developing countries to help ensure they receive a stable price for their product and a Fairtrade premium to invest in community projects such as schools and hospitals.