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The Benevolent seeks ambassadors to raise awareness in Buddies revamp

Published:  29 June, 2015

The Benevolent is calling for volunteers to become ambassadors to spread the word about the drinks industry charity and how it can help colleagues in need.

It is relaunching the Benevolent Buddies - established 10 years ago to provide networking opportunities and raise funds ­- as the Benevolent Ambassadors, and members of the wine, spirit, beer and cider industries are being invited to take part.

The name change reflects a gradual change in the Buddies' role over the years, from networking in support of the charity to add wider promotion of its work across the industry.

Chief executive David Cox said the ambassadors would play a key role in supporting The Benevolent's charitable operations and shaping its engagement strategy with the wider trade.

Volunteers are also being sought to disseminate the charity's Here to Help campaign within their organisations and trade sectors.

Cox said: "This ambassador Initiative forms a vital part of our awareness-raising strategy.

"I am really looking forward to these volunteers becoming our valuable communicators and supporters within their own organisations or trade sectors, as it will allow the message of our charitable work to be spread even more comprehensively within the trade."

Ali Mann, chairman of the Benevolent Ambassadors steering committee, added: "The Buddies have done brilliant work to raise money for The Benevolent and help people within our industry meet and network with others.

"As Benevolent Ambassadors we're going to continue to do that but, in addition, we are going to take a more active role in ensuring that our colleagues and friends within the trade know more about their trade charity and how to access support."

Full details of how to become a Benevolent Ambassador, and what this role entails are at

If you are interested in becoming a Benevolent Ambassador please email or call 0207 089 3888.