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French media given green light to name-check wines in law change

Published:  12 June, 2015

France's controversial Evin law which bans alcohol advertising has been amended to allow the media to talk about wines in copy.

The English language newspaper The Connexion says the so-called Macron law on consumer affairs, currently going through parliament, will create a clear distinction between giving information about alcohol and advertising it.

The amendment was proposed by senator Gérard César who´was concerned that the existing law, passed in 1991, was too vague, allowing courts to clamp down on any mention of wine in editorial, cultural or tourist material.

Under the new law, it will be necessary to prove a direct commercial link to an advertiser to fall foul, including an intention to advertise and a reason for the public to believe it was an ad.

The Government had opposed the change which was also was condemned by the charity L'Association Nationale de Prévention en Alcoologie & Addictologie.