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Australian Vintage appoints Bibendum PLB sales manager

Published:  05 May, 2015

Australian Vintage has recruited Karen Humphrey's from Bibendum PLB as its new business manager for Sainsbury's.

Julian Dyer, general manager UK & Europe said Humphreys had an excellent knowledge of the UK wine industry and experience working closely with UK supermarket accounts.

"We're delighted to announce that Karen will be joining our rapidly expanding team. She has great experience in the wine business, is well connected, and enjoys an excellent reputation in the industry," he said. 

Humphreys joins AVL from Bibendum, where she was sales manager for its niche spirit and craft beer business, Instil Drinks, and responsible for its route to market retail and independent merchants.

Prior to joining Bibendum in August 2014 she was commercial manager at Kingsland and Legacy Wines & Spirits, heading up its on-trade, off-trade and convenience teams. She has also worked as a business sector controller and senior national account manage at Treasury Wine Estates, where she looked after Morrisons and was later responsible for the convenience channel covering symbol groups, route to market, travel retail and the discounters. She has also worked across the wider fmcg sector at Cadbury and Danone Waters Ltd

Humpheys, who joins the Australian producer today, will report to AVL's grocery channel manager, Henry Moran.