Subscriber login Close [x]
remember me
You are not logged in.

Jacob's Creek launches wine and snack pairing to eliminate 'snobbery' associated with wine

Published:  20 April, 2015

Jacob's Creek is launching a wine and snack pairing 'wheel' with the help of celebrity foodie Jo Pratt to help consumers pick wines that compliment some of the UK's most favourite snacks and remove some of the 'snobbery associated with wine selection.'

Jacob's Creek is launching a wine and snack pairing 'wheel' with the help of celebrity foodie Jo Pratt to help consumers pick wines that compliment some of the UK's favourite snacks and remove some of the 'snobbery associated with wine selection.'

The idea came from a report that was commissioned by Jacob's Creek with research showing that of the 2000 people surveyed a majority were replacing evening meals with snacks and an overwhelming 71% of people said "they think there is too much snobbery associated with wine selection."

Of those surveyed 57% said that they regularly swap a weekday evening meal with some of their favourite snacks including pizza (59%), nachos (38%) or pittas and dips (33%).

"Britons told us they wanted to know about the best wines to go with snacks like wasabi peas, popcorn and chocolate as well as old favourites like pizza. And, this new take on wine pairings is the perfect solution," said Jacob's Creek chief winemaker Rebekah Richardson

The pairings were created by Pratt and Richardson.

Peperoni pizza seeks perfect matchPeperoni pizza seeks perfect match

"There are plenty of guidelines out there about the best wines to drink with main meals but there isn't really any inspiration for which wines to enjoy with smaller plates or snacks. So it's brilliant to know you can now enjoy a delicious wine that perfectly complements the flavours of whatever you're eating.," said Pratt.

The team developed wine and foods pairings for ten of the UK's most popular snacks with wines including a Chardonnay being paired with wasabi peas or a Shiraz being paired with the classic Margherita pizza.

The launch is part of an overall summer campaign that includes the brand's sponsorship of the Wimbledon tennis tournament. Jacob's Creek is the official wine of Wimbledon and last year the brand launched two white limited edition bottles.

Keywords: