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Fine Wines Direct wins Chilean brand contract as it steps up its operations

Published:  24 March, 2015

Fine Wines Direct UK has won a new contract to represent Chilean brand Viña Casa Tamaya SA in the UK.

Fine Wines Direct UK has won a new contract to represent Chilean brand Viña Casa Tamaya SA in the UK, as it steps up its expansion plans.

The Cardiff-based firm, which supplies restaurant and hotels throughout Wales, the South East and London, will stock four ranges of Tamara wines; the Estate Line, Reserva Line, the Winemakers Gran Reserva and exclusive 'T' limited release, which includes a sparkling Brut Nature/Blanc De Blancs.

Managing director Nigel O'Sullivan said it was exciting to introduce a new generation of high quality wines from Chile in to the UK. "We are now ready for a new wave of boutique single estate wines from Chile and Tamaya with its many awards, is certainly flying the flag," he said. 

As part of the move, the company has also promoted its Chilean wine specialist, Gloria Vasquez, who will also be the brand ambassador for the Tamaya range, to Retail Operations Manager.

The company, which has a fine wine shop in Penarth and operates its own bonded warehouse, saw sales grow 13% last year, and expects turnover to exceed £8.5m this year.

"Growth has come from new accounts and restaurants - around 95% of the business comes from wholesale," O'Sullivan said. "We've developed organically and expanded into the South West this year. We are doing well in Bristol and Bath.

"In business you can't stand still, we are looking to progress and grow the business by recruiting quality sales people," he said.  

The compay also supplies a small number of independent merchants across the country. It currently represents agencies including Allan Scott wines of New Zealand, Maison Michel Picard Burgundy, Marqués de Cáceres, Marques de Ulia Rioja and FarAway Farm of South Africa.