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English winery Ridgeview Wine Estates celebrates 20th anniversary with new branding

Published:  11 March, 2015

Award winning English winery Ridgeview Wine Estates is celebrating its 20th anniversary with a new look across its entire range of English sparkling wines.

The packaging changes are in an effort to clearly delineate the hierarchy of its wine range for consumers, and ensure the packaging of the bottle represents the quality of the wine and to focus on the heritage of English wines.

Tamara Roberts, the chief executive of Ridgeview, said: "The strengthening of our brand through label changes and visual updates, is simply to align the quality of the packaging with the quality of the product.  It is very exciting to see these new labels on the cusp of being launched."

Expect to see updated logos and the addition of the vintage on the neck of the bottle label, as well as a limited edition 20th anniversary wirehood.

Ridgeview's London-themed Signature Collection which include the Bloomsbury, Cavendish and Fitzrovia, will continue to honour to Christopher Merret, who first documented the process of traditional method sparkling wine in England in 1662.  

Another change will be for the The Fitzrovia Rosé which will now be available in a new green bottle in response to general trade concerns over potential light shock for clear bottles, and ultimately to ensure that the quality of the wine reaches the consumer exactly as it left the winery.

Ridgeview's premier tiered wines the Limited Edition Collection will have several packaging upgrades including textured foils and an additional bottom label highlighting the difference of each blend.  

Ridgeview Wine Estates is updating its bottle labels among other packaging changes in celebration of its 20th anniversary.

The wines Knightsbridge, Grosvenor and Victoria will be renamed as Ridgeview Blanc de Noirs, Ridgeview Blanc de Blancs and Ridgeview Rosé de Noirs.

"It was paramount that we use this opportunity to highlight our most unique wines and honour the purity of the fruit, the blends, their heritage and their provenance.  We are really proud of the way these wines fit within our portfolio, and their image is now more in line with their exceptional quality and of course, limited availability.  In addition, these new labels aim to simplify the purchasing choice by allowing the end consumer to better understand the components of the blend within the bottle," said Roberts.

Label design changes are also in an effort to pay homage to the history of English wine.

Roberts added: "We are so proud of our heritage and our provenance, and also as to where we are heading as a business.  Our home in Ditchling, situated within the South Downs National Park in Sussex, is quintessentially English and our place within England's wine history is something we are fiercely proud and protective of, locally, nationally and abroad. This is of particular significance when doing business with our export partners and we are delighted to be able to ensure that 'England' will be referred to proudly with prominence on every bottle of Ridgeview."

Ridgeview will be part of the English wine delegation at next week's ProWein event in Dusseldorf.