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Portuguese wine exports up 10% in UK says ViniPortugal

Published:  09 March, 2015

Portuguese wine exports to the UK rose 10% by volume in 2014, according to the latest figures from ViniPortugal. Values were also up 23%, it said.

Sparkling wine saw the strongest growth, up 64% to 56.6 hectolitres in December 2014, compared to the previous year, with value also up from €206,978 to €1,060,691 over the same period.

There was also a volume and value increase in still wine which rose 19% to 10,599 hectolitres, with value sales also up 27% to €25,801. However, the figures did not include exports of Madeira or Port.

Jorge Monteiro, president of ViniPortugal, said momentum was growing behind Portuguese wines as UK consumers wanted more interesting and original wine styles.

"Consumers are increasingly searching for authenticity and heritage which suits Portugal very well," he said.

The trade body is planning a range of events to support Portuguese wines in the UK, including a pop-up wine bar during London Wine Week in May, a series of competitions run across participating independent retailers  in the autumn and a trip for 15 sommeliers to Portugal over the summer to boost take-up in the on-trade.

Portugal is also set to benefit from the competitive exchange rate, as imports become less expensive in real terms compared to more non EU wine-producing countries.