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Tesco lists beer created by army veterans to support Help for Heroes

Published:  28 October, 2014

Tesco has listed a Help for Heroes beer, created by injured veterans with the help of brewer and pub operator Marstons, to help raise funds for wounded servicemen.

Tesco has listed a Help for Heroes beer, created by injured veterans with the help of brewer and pub operator Marstons, to help raise funds for wounded servicemen.

The beer, which has launched in time for Remembrance Sunday and the centenary of the First World War, has been made with the help of charity Help for Heroes ambassadors Pete Dunning, Daniel Whittingham and Simon Brown by Marstons.

The listing came about after a chance meeting between Bryn Parry, co-founder of the Help for Heroes charity, and Tesco beer buyer Chiara Nesbitt at The Sun's Military Awards in 2013.

Nesbitt said: "When I heard that Bryn was struggling to get a fundraising beer off the ground I was amazed. After he told me the type of ale Help for Heroes was looking to create I promised him that the beer would be sitting on Tesco shelves within a year.

"Help for Heroes beer has a very modern, zesty taste and is aimed at the growing number of younger drinkers who are switching from lager to ale.

"Blonde beer has become really popular in the last few years as a result of that trend and as Marston's have recently created similar brews we knew they would be perfect to help."

The three servicemen worked on the recipe with Marston's brewer Genevieve Upton.

The label for Help for Heroes beer, which has a strength of 4.2% abv, bears the slogan, "Created by Heroes; Brewed by Marston's; Enjoyed by Everyone."

It will go on sale in 250 Tesco stores across the UK, priced at £1.97. Five pence from the sale of each bottle will go to the Help for Heroes charity which supports the rehabilitation of injured members of the armed forces.

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