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Broadland Wineries imports first old world wine in bottle - Prosecco Filipetti

Published:  27 October, 2014

Broadland Wineries is bringing its first sparkling wine and first old world product to the UK in the form of Prosecco Filipetti.

Figures released earlier this month by Kantar WorldPanel show sparkling wine sales have grown to £541 million - a jump of 15% or £70 million - in the last year. Prosecco was credited with growth of 75% in that time.

Given the stellar growth in the category, Broadland Wineries sees this as an "ideal opportunity" to further service its customers' requirements.

Prosecco Filipetti is made by Perlino, a family-owned winery founded in 1905. Filipetti Prosecco NV has a rrp of £8.49

Mark Lansley, chief executive of Broadland Wineries said: "Prosecco Filipetti offers outstanding quality and value for money and allows Broadland to further meet the needs of its customers."

Back in June, Lansley told the group was steadily changing its focus away from contract packing, and aside from private and own label work for supermarkets and its own brands, it was looking to take on Old World agencies, where it is just as efficient to bring in bottled goods as to bottle in the UK.

Speaking at the time he said: "We could double our revenues by £35 to £40 million by taking bottling up from 27 million litres to 35 million litres of wine, which would take us to £50 to £70 million and then we could top up with agencies to get us to £100 million. We're not in a hurry as we're privately owned."

Lansley emphasised that the £100 million revenue target was a five to 10 year plan and that profitability is the firm's main goal.