Exclusive survey: how wine drinkers shop Chile and Argentina online

Published: 06 October, 2014

Harpers has once again linked up with Wines Direct to analyse the shopping trends of consumers buying South American wines online.

South America FOCUS part 2: Deconstructing online wine purchases

Do you buy wine online?

Yes 85%

No 15%

Where do you normally buy wine?

Supermarket 53%

Wine merchant 39%

Convenience 8%

Which country do you associate with the Malbec grape?

Argentina 50%

Chile 28%

France 22%

What are the most important factors when buying wine? (out of 5)

How the wine tastes 4.66

Price of the wine 3.71

Type of grape 3.56

Ability to understand the label 2.90

Design of the label 2.24

CHILE

How frequently do you buy Chilean wine?

Rarely 9%

Sometimes 50%

Often 40%

Always 1%

How much do you spend on a 75cl bottle of Chilean wine?

Under £5 5%

£5 to £7.99 70%

£8 to £10 20%

Over £10 5%

Would you only buy Chilean wine when it's on offer?

Yes 34%

No 66%

How often do you buy Chilean red wine?

Often 62%

Occasionally 28%

Rarely 7%

Never 3%

How often do you buy Chilean white wine?

Often 24%

Occasionally 38%

Rarely 23%

Never 15%

How often do you buy Chilean rosé wine?

Often 1%

Occasionally 8%

Rarely 31%

Never 60%

How often do you buy Chilean sparkling wine?

Often 1%

Occasionally 3%

Rarely 26%

Never 70%

ARGENTINA

How frequently do you buy Argentinian wine?

Rarely 13%

Sometimes 55%

Often 31%

Always 1%

How much do you spend on a 75cl bottle of Argentinian wine?

Under £5 7%

£5 to £7.99 63%

£8 to £10 24%

Over £10 6%

Would you only buy Argentinian wine when it's on offer?

Yes 40%

No 60%

How often do you buy Argentinian red wine?

Often 50%

Occasionally 36%

Rarely 12%

Never 2%

How often do you buy Argentinian white wine?

Often 8%

Occasionally 32%

Rarely 36%

Never 24%

How often do you buy Argentinian rosé wine?

Often 1%

Occasionally 5%

Rarely 25%

Never 69%

How often do you buy Argentinian sparkling wine?

Often 1%

Occasionally 2%

Rarely 18%

Never 79%

WinesDirect.co.uk works with supermarkets, online and national high street retailers in the UK. It captures data from its website viewers' searches and click-throughs. All stats are based on a 52-week average, do not include voucher codes offered by retailers, and are based on data capture of over 130,000 site visitors per month. WinesDirect provides a click-through facility direct to retailer websites.

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