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Business and drinks experts to share innovation insights at WSTA conference

Published:  16 September, 2014

Experts from both inside and outside the drinks industry will share their experience on the importance of driving innovation through business at tomorrow's annual conference of the Wine & Spirit Trade Association.

Picking up on the main theme of the conference,  "New opportunities in traditional industries", will be a panel debate including the thoughts of Eamonn Carey, head of digital at MHP Communications, Simon Robinson, founder of English winery, Hattingley Valley, Susannah Schofield, managing director at Royal Mail Courier and Daniel Szor, founder of  the new Cotswolds Distillery.

The panel, chaired by BBC Radio 4 Today's Simon Jack, will discuss the importance of engaging consumers through innovation.

The conference will also include a keynote talk from advertising guru, Sir John Hegarty, of agency Bartle Bogle Hegarty, that has helped create and develop many of the landmark advertising campaigns of the last 25 years.

Miles  Beale, chief executive of the WSTA, will also use the opportunity to update the trade on the latest lobbying and political challenges and set out the association's strategy for the year ahead.

Of the conference theme he said: "Every successful business relies on understanding what its consumers want. Innovative ways of engaging consumers, including those provided by growth in digital technology, are valuable for making the most of new opportunities. But innovation also accompanies new challenges, business models and ideas. We are fortunate to have a panel of speakers, from a range of industries, with broad experience of how to identify and meet changing consumer demand."   

The conference will be chaired by WSTA chairman, Nick Hyde who is passing on the role to Pernod Ricard's Denis O'Flynn for the year ahead.

The even takes place at One Great George Street, Westminster, London SW1P 3AA and begins at 2pm. It will be followed by a drinks reception from 5:30pm - 8pm.

To purchase tickets go to