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Morrisons first supermarket to launch new green wine closure

Published:  19 August, 2014

Morrisons has become the first major UK retailer to use the environmentally friendly GL closure - which employs 64% less aluminium - on its own brand Soave wine.

The 'Green Leaf' closure has been previously trialled in Italy, Australia and New Zealand.

MorrisonsMorrisons Soave, with GL closureMorrisons has become the first major UK retailer to use the environmentally friendly GL closure - which employs 64% less aluminium - on its own brand Soave wine.

Aside from the reduction in aluminium, the new closure can be completely removed from the bottle which helps with glass recycling and it also takes up 60% less space when shipping caps. According to Morrisons, it is also less prone to spinning that a standard screwcap.

The GL closure boosts Morrisons environmental commitments - it has already signed up WRAP's Courtauld Commitment 3 to improve packaging design to maximise recycled content, boost recyclability and deliver product protection to reduce food waste, while ensuring there is no increase in the carbon impact of packaging by 2015. It was also the first major UK supermarket to be awarded the Carbon Trust Standard, and aims to reduce total carbon emissions by 30% before 2020. 

Steve Jackson, packaging development manager at Morrisons, said: "Carbon reduction is highly important in all areas of our business and I am very pleased to have worked with the BWS team to launch this new closure.  It is an exciting new development in our ongoing efforts to reduce the environmental impact of Morrisons own brand packaging."

The new seal is created using the same technology and materials as a standard screw cap, which means taste should not be affected. The bottling process also remains the same, so price and quality are not affected. Morrisons said customers will notice no difference between the new product and the Morrisons Soave they already know.

Steve Mosey, Morrisons BWS category director, said: "We are delighted to be the first major supermarket to bring the GL closure to the UK market. This new launch is proof of our ambition to drive innovation in the category which our BWS team has worked hard to keep fresh and relevant to our customers. We are proud to take responsibility for our own carbon reduction while keeping prices low."

Morrisons Soave, complete with the new GL closure, is now available in stores nationwide, rrp £3.99.

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