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Record trade uptake ahead of English Wine Week 2014

Published:  20 May, 2014

English Wine Week gets underway on Saturday May 24 with a host of events across the on and off-trade and widespread media coverage.

The campaign, which organisers say has broken all records, will see promotions and events running at Laithwaite's, Waitrose, as well as independent wine merchants, the on-trade and vineyards.

The national campaign is designed to raise awareness and availability of English wine across the UK, and producers have reported a spike in demands ahead of next week.

Julia Trustram Eve, marketing director of English Wine Producers, said: "There is a real buzz around English wine at the moment. With a record-breaking 2013 harvest and an impressive trophy and medal haul at the International Wine Challenge, the whole industry is riding high. We want to share this enthusiasm with the British public, encouraging as many people as possible to go to an event in their region and try some English wine. We're confident they won't be disappointed."

English Wine Week

Project manager  Zoë Davey said: "People have really embraced the idea and are very supportive and positive about English wine. It's definitely on their radar now. We've been contacted by multiple grocers and specialists, independent retailers, restaurants, hotels and of course, the producers themselves. There are so many exciting activities taking place across the country, all of which will encourage people to taste English wines and find out more about them."

Building on the momentum, a range of English Wine producers will be exhibiting on their own stand (G92) at London Wine Fair after a long hiatus.

Brands including Hattingley Valley (Hampshire) and Bluebell Vineyard (Sussex), will be on show alongside more established names such as Ridgeview (Sussex), Chapel Down (Kent), Hush Heath (Kent) and Brightwell (Oxfordshire).