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Stevens Garnier to add major brand every six months

Published:  03 April, 2014

Stevens Garnier is on the look-out for major old world brands, and plans to boost its portfolio by adding one every six months.

Last week during ProWein in Dusseldorf, the company announced its exclusive UK off-trade distribution agreement for Rothschild's Mouton Cadet brand.

"Every half year we would like to bring in one large brand," managing director of Stevens Garnier, Matt Douglas told

"We are looking at working with brands from Italy, Spain and France. We are looking for brands that really support each other."

Mouton Cadet is not the only brand that Stevens Garnier has taken on recently. "We just listed some wines from Brazil. It was a good gamble." 

Given the World Cup, which takes place in Brazil this coming summer, the timing is opportune.

With the rise in popularity of Prosecco, Stevens Garnier has been speaking to Italian wineries as it sees an opportunity there. Douglas said: "Italy- we have watched this space. We are looking at brands from Italy. Prosecco is a big part of it."

Additionally, Spain and France are a focus for the firm - it is seeking large-volume Spanish producers right now and is already in talks with a major family producer from Burgundy.

Bringing in brands is a big investment of time, Douglas stressed, because it is essential to find the right partner. 

"Picking a strong relationship is critical. They do take a long time and it is a slow build.  But we select brands that we can help build as an agency and that fit well with brands that we own," said Douglas.