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New Cru level for Les Dauphins wine brand

Published:  25 February, 2014

Rhône producer Cellier des Dauphins is launching a new premium red wine under its Les Dauphins brand.

Les Dauphins Cru des Côtes du Rhône 2012 from the village of Vinsobres will be unveiled at next week's France Under One Roof tasting in London.

Vinsobres is one of only 14 villages in the Rhône Valley which has Cru status, and Les Dauphins customers will now be able to trade up to this level.

Described by chief winemaker Thierry Walet as, "rich, spicy, well-structured and full flavoured", the wine is available to the UK multiple off-trade via Dedicated Wines.

Richard Evans, director of Dedicated Wines, said: "The new Les Dauphins Cru level wine is an innovative addition to the Les Dauphins brand which, since launch in 2011 has far exceeded all of our expectations in terms of sales and consumer response."

Les Dauphins is now distributed in retailers in more than 10 international markets. Export director Nicole Talec and newly appointed Les Dauphins marketing manager Théophile Guigue will join Dedicated Wines on tables 60 and 61 at the tasting to take visitors through the range. This comprises the Côtes du Rhône Réserve Rouge, Rosé and Blanc, Côtes du Rhône Grande Réserve Villages, and the new Cru des Côtes du Rhône.

Cellier des Dauphins is the largest Rhône winemaker, managing 18,000 hectares of vineyards across the region.