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Sparkling wine grows 30% in 2013 for Matthew Clark

Published:  04 February, 2014

On-trade distributor Matthew Clark saw Prosecco sales more than double over the festive period.

Matthew ClarkMatthew Clark lorryMatthew Clark saw Prosecco sales more than double over Christmas.

Between October and December 2013, Matthew Clark saw a 53% increase in sales of the Italian sparkling wine when compared to the same period in 2012.

This meant the Prosecco category was responsible for 73% of Matthew Clark's total sparkling wine sales (excluding Champagne) over the Christmas period.

Matthew Clark saw Prosecco sales more than double over Christmas.

Although Christmas showed the biggest sales spike, the sparkling category increased by over 30% throughout the year (MAT to September 30, 2013) outperforming the market which grew by 6.2% (MAT to October 5, 2013).

More niche sparkling wines also contributed to the growth, with English sparkling wine sales volumes up 310%, following a deal signed last April with Kent producer Chapel Down.

Simon Jerrome, purchasing director at Matthew Clark, said: "The huge success in the sparkling category, particularly Prosecco, demonstrates the continued thirst for sparkling wines which can deliver on value and quality, and echoes a trend which we are seeing across the UK market, and we are delighted to this reflected in such a significant growth at Matthew Clark.

"We take great pride in being able to provide our customers with a wine offering that can be tailored to their outlet, and it's great to see sparkling wines from our smaller regions get a chance to shine too - with English and even Portuguese sparkling posting impressive growth figures, we are looking forward to helping our customers grow their sparkling sales even more throughout 2014."