Mike Paul on the lessons and warnings English sparkling wine can take from the success of Prosecco

At the recent International Sparkling Wine Symposium held at Denbies I was facilitating a session on the way forward for English fizz and made a throwaway comment that for all its success producers should be wary of seeing Prosecco as a role model. I noted that, while it has certainly captured the imagination of a large swathe of the wine market, I doubted that many consumers could name individual brands or are aware of the difference between DOC and DOCG Prosecco. This implies that they will tend to be drawn to the cheapest Prosecco that they find acceptable. It would be fair to say that my comment was not universally popular with  Prosecco producers in the room.