Price is key to buying wine in an independent says Corks Out survey
Nearly 40% of customers in an average independent wine merchant are guided by price when picking out a bottle of wine, according to new research from north west independent, Corks Out.
Nearly 40% of customers in an average independent wine merchant are guided by price when picking out a bottle of wine, according to new research from north west independent, Corks Out.
It has analysed the buying and shopping behaviour of customers at its stores and found that price is important for 37% when deciding which wine to buy.
Interestingly Corks out found that "people are choosing to spend the same on a bottle of wine for someone else as they would on themselves".
Corks Out said the three most important factors for people when shopping for wine are:
1 Value for money.
2 Competitive prices.
3 Excellent service.
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Grape variety was the most important factor when shopping for wine for 41% of customers with many choosing to pick up the same variety each time.
More than half of people surveyed choose to pick up a style, brand or grape they recognise.
It seems there is some loyalty towards shopping locally with 56% of Corks Out customers saying they shop in an independent wine store "some of the time".
More than half of people choose wine for the purpose of drinking wine on its own rather than to match with food.
Although lighter style wines are becoming more popular only 10% of customers said the alcohol volume was important when choosing a bottle.
Fewer, it said, "are lured by the awards given to a wine or wine producer."
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