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Beach Rescue Project deemed a success for Barefoot Wines

Published:  25 October, 2013

Californian wine brand Barefoot Wine has cleaned over 50 UK beaches in its five-year history - including 14 this year.

The Barefoot Wine Beach Rescue Project has seen volunteers come together at beach clean events between April and September 2013 to collect litter - with the aim of leaving the UK's beaches "barefoot friendly". Environmentalist and adventurer Ben Fogle fronted the campaign for the second year running.

The Barefoot Wine Beach Rescue Project has been up and running since 2008, in partnership with Surfers Against Sewage. According to the brand, it has been responsible for clearing more than 12 tonnes of litter from 50 of the UK's beaches.

Barefoot Wine marketing manager, Yona Ellis said: "It's fantastic to see the results from this project continue to grow year-on-year. The Barefoot Wine ethos is all about giving back to local communities. It's fantastic to see so many people supporting the Barefoot Wine Beach Rescue Project throughout the UK."

Fogle said: "This has been a great year for the Barefoot Wine Beach Rescue Project and we're delighted that we have been able to introduce so many people to Barefoot Wine, while at the same time working to save the environment."