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Hi-Spirits to distribute Justin Timberlake's 901 Tequila in UK

Published:  23 July, 2013

Hi-Spirits is to distribute Justin Timberlake's 901 Tequila in the UK, which has an rrp of £32.85 for 70cl and has been listed in JD Wetherspoon.

The 40% abv silver tequila brand was co-founded in 2009 by chief executive Justin Timberlake and president Kevin Ruder. The spirit is produced by Destilería Santa Lucia from a 60-year-old recipe and triple-distilled from 100% Blue Weber agave in Jalisco, Mexico.

Ruder said: "901 Tequila has been extremely well received by our distributors, key accounts, leading cocktail experts and, most importantly, consumers during our first four years in the US marketplace. We look forward to continuing to build the brand with Hi-Spirits in the UK."

Dan Bolton, managing director of Hi-Spirits said: "Justin Timberlake's deep respect for the heritage and quality of tequila has led to the development of a genuinely premium spirit which has a wide appeal."      

According to Timberlake: "901 is when the evening ends and the night begins."