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Nielsen joins forces with Bridgethorne to offer series of workshops

Published:  20 June, 2013

Consumer data insight provider Nielsen has teamed up with Bridgethorne, the category management, shopper marketing and customer development specialist to help businesses find "the magic in their data" through a series of workshops.


The workshops have been designed to show delegates how to get a better understanding of shopper behaviour, category and range management in order to develop solutions that can lead to profitable growth.


The first training workshop, Unlocking Insight from Data, is taking place on July 11 at the Bridgethorne Academy in Ascot and will provide a comprehensive programme of training, including:

? Deducing and asking the right questions to answer your business needs

? Identifying all your information sources - the obscure as well as the obvious

? Linking sources to pull together the "bigger picture"

? Extracting insight for better decision making

? Prioritising business implications and formulating compelling action plans


Commercial director at Nielsen UK, Andy Morton, said: "We are planning a number of different courses, having spoken to our clients about their business challenges and their top requirements for training.


"With an increasing breadth and depth of data available, we are regularly asked by our clients for techniques and best practices to uncover the actionable insight. Working with Bridgethorne enables us to offer this to a broader audience, combining our company's expertise with the training experience of the Bridgethorne Academy."


To book a place or for more information on the workshop, email