Laithwaite's signs David Gower as brand ambassador

By Lucy Britner

Published: 09 May, 2013

Laithwaite's Wine has announced ex-England cricket captain, David Gower, will take on the role of brand ambassador for the company.

The company became an official partner of the England cricket team last summer and as part of the partnership, Laithwaite's has launched the Gower Selection, a case of 12 wines personally chosen by the cricketer for Laithwaite's customers. The overall partnership is worth approximately £1million.

Laithwaite's managing director Glenn Caton said: "Cricket and wine are the perfect combination and David's knowledge and passion for both makes him the perfect Laithwaite's Wine ambassador.

"Through our role as official sponsor of English cricket we have been able to showcase our diverse range of wines to an audience that's the ideal demographic fit for our business. Last year we served over 14,000 glasses of wine at eight Test Match grounds over 34 days; we are now extending our offering to cricket fans by providing an exclusive cricket collection to be enjoyed at home."

Gower said: "You can't beat relaxing in the sunshine at a cricket ground, watching an exciting match while sipping just the right wine. I love that feeling when you discover a truly cracking bottle - so working with the friendly Laithwaite's Wine team to share a selection of 12 pitch-perfect wines for fellow cricket and wine lovers to enjoy during the Ashes has been a real pleasure.

"Whether it's the smooth 'delivery' of Le Grand Chai Bordeaux or the zesty lemon and apple flavours of the Rustler Chenin Blanc to take you to the 'close of play', I hope cricket and wine lovers everywhere will enjoy the selection as much as I enjoyed discovering it."

Gower is to be a familiar face alongside Laithwaite's Wine at matches and will be active on the company's social media channels throughout the summer.

The Gower Selection is available for £99.99.

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