Dos and dont's of protecting your brand in China
Published: 28 January, 2013
Any business with international aspirations will have China in its sights. Consumption of imported wines and spirits is increasing rapidly, particularly in relation to high end products, which are seen as reflecting power and sophistication upon their consumers, or those giving such items as present. The current opportunities for Western brands seem limitless.
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Registered in England No. 6646125. VAT No. 938 4452 95
