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Online bidding opens Cape auction to new markets

Published:  04 September, 2012

Live online bidding will be a new feature at the 28th Nedbank Cape Winemakers Guild Auction in a bid to reach new, untapped world markets.

The auction will be held at Spier in the Stellenbosch Winelands on October 6, but through a link-up with UK auction giant ATG, collectors and dealers from around the world will be able to place bids.

The line-up to go under the hammer features 52 wines made exclusively for the Auction by members of the Cape Winemakers Guild.

"We have been exploring options to open up our bidding platform through the internet for some time now, but technical challenges have hampered us in the past," said Louis Strydom, chairman of the Guild. "Through the portal, wine collectors and dealers can now bid online as if they were on the auction floor, opening new frontiers for our wines."

Using ATG's website, users can search catalogues and place their bids over the internet in real-time, with live audio and video feeds recreating the auction room atmosphere.

The Cape Winemakers Guild Auction is open to the wine trade and the general public and will be conducted by Henré Hablutzel of Hofmeyr Mills Auctioneers for the 15th consecutive year.

Prospective buyers who are unable to attend the auction, can either register in advance and take advantage of the Guild's telephonic and proxy bidding facilities, or register free of charge with to bid online on the day. Online registration opens two weeks prior to the auction once the catalogue has been posted on the site.