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Harpers' Indies Uncovered research: consumers willing to spend more with indies

Published:  27 February, 2012

A fifth of shoppers at independent wine merchants are spending £30-£40 at a time on wine, according to Harpers' exclusive Indies Uncovered research.

A fifth of shoppers at independent wine merchants are spending £30-£40 at a time on wine, according to Harpers' exclusive Indies Uncovered research.

In the largest survey of the sector to date, more than 130 merchants across the country told Harpers that a mere 3% of customers spend less than £10 in a single purchase.


The results show consumer spending in the independent sector has not been curtailed by the economic downturn, with the average bottle spend at £8-£12 for 62% of wine merchants.


Shoppers are happy to dip into their pockets and spend a bit more in independently owned shops because they know the wines have been "hand-picked personally and we are passionate about what we sell", according to Matt Ellis from the Smiling Grape Company in St Neots, Cambridgeshire.

  • The Specialist Importers Trade Tastings get underway this week - today in Manchester's Bridgewater Hall and on Wednesday in London's Honorable Artillery Company. Visit sittastings.com for more information.

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