JK Marketing teams up with Wines of Brazil
JK Marketing is to team up with Wines of Brazil to organise UK events throughout 2012.
Events will include a buyers tasting and lunch in March and working with the generic body at the London Wine Trade Fair in May.
Wines of Brazil will also be taking a table at the Three Wine Men consumer tasting in Manchester in May.
The move comes on the back of the contract with ViniPortugal which ended last year.
"It's a very exciting time for us. Brazil is such a vibrant country," says director Judy Kendrick.
"The wineries we visited were tremendous - focussed, planned and enthusiastic about the UK market. With the World Cup and the Olympics on the horizon this is a pivotal time for the wines of Brazil and we are really looking forward to supporting them and working with the South American buyers and press in the UK."
An addition to the JK Marketing team is Ana Sofia de Oliveira, former marketing director at ViniPortugal.
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