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Three Barrels offers consumers chance to win 'Ultimate Moments'

Published:  15 November, 2011

First Drinks owned, Three Barrels is launching an off-trade neck collar promotion to support its Ultimate Moments marketing campaign in the run up to Christmas.

Promotional neck collars on 90,000 bottles (70cl) of Three Barrels VSOP will offer consumers the chance to win £1,000 to indulge in their own ultimate moment.

Oliver Dickson, senior brand manager for Three Barrels, says: "Three Barrels continues to enjoy strong growth and remains the number one brandy in the UK market.

"We have grown the brand in value by 11% in the past year and with Christmas proving to be instrumental for sales, we are committed to investing in the brand at this key time of year."

First drinks says the brandy category is worth £232m and is in +5.7% grow with Three Barrels worth £39m and growing ahead of the category at +11%, driven by both its 70cl and newer 35cl size format.