Domino's partners Virgin in food and wine matching deal

Published: 20 September, 2011

Domino's Pizza, has teamed up with Virgin Wines to offer customers food and wine matching in the comfort of their own homes.

To celebrate the launch of its new Gourmet range, wine advisors at Virgin Wines have matched each pizza with one white and red wine.

The Rustica pizza has been teamed up with a Barbera and a Sauvignon Blanc to bring out the flavour of the smoky bacon and sweet SunBlush baby plum tomatoes, the spicy Firenze has been matched with a Shiraz Cabernet Sangiovese and a Gewürztraminer to complement the fiery meat toppings and the Florentine with a Tempranillo and a Chardonnay to set off the pizza's feta cheese and spinach.

Customers who purchase any Gourmet pizza from Domino's online are offered six bottles from Virgin Wines for £25.

Virgin Wines customers likewise receive £10 off when spending over £25 on the Domino's Gourmet Range.

Simon Wallis, sales and marketing director of Domino's Pizza, said: "Our new Gourmet range has been developed to appeal to a wider pizza eating audience and the tasty new toppings and new fresh thin crust make them perfect for enjoying with a great bottle of wine."

He added the promotion will enable the company to reach out to more potential pizza eaters, while also offering added value for its existing Gourmet customers.

Jay Wright, Managing Director of Virgin Wines, said: "It's a good fit with Virgin Wines as we too will deliver straight to our customers' doors and the pizzas are a perfect match with a fantastic selection of our wines."

The Virgin Wines deal is available for a limited period via dominos.co.uk and virginwines.co.uk

Printer friendly version