
WoSA launches ‘Spectacular South Africa’ campaign
As Cape wine exports pick up post the ban in April, Wines of South Africa (WoSA) is launching a new campaign on social media to promote “Spectacular South Africa”.
Read more...As Cape wine exports pick up post the ban in April, Wines of South Africa (WoSA) is launching a new campaign on social media to promote “Spectacular South Africa”.
Read more...Against the disruption of coronavirus (Covid-19), drinks brands “need to radically rethink their key messages when communicating with consumers on social media”, according to IWSR.
Read more...Legal advice has been issued to drinks businesses who are now looking to rely on the government’s promise to cover 80% of salaries (up to a limit of £2,500) a month to furloughed members of staff during the current coronavirus (Covid-19) health crisis.
Read more...The rapid pace of tech evolution means merchants have even more to gain from platforms in the future says Lisa Riley
Read more...How would you describe your customer base?
Read more...Social media has made face-to-face conversation unnecessary for some 85% of Syrah drinkers, who prefer to keep in touch with friends and family via technology.
Read more...There has been a major shift in the way consumers decide which venues to visit, with the promise of entertainment and engagement now taking precedent over value for money.
Read more...The trade body for France’s Côtes du Rhône has unveiled plans to target consumers in their thirties and forties, with a new logo and marketing strapline that highlights the region’s quality, heritage and provenance.
Read more...Hybrids that mix it up with wine and food spill the beans on how to juggle retail and in-house hospitality.
Read more...Computer vision has been used for years for facial recognition software and this this type of technology will become instrumental in decoding drinking trends, says Jo Gilbert.
Read more...Wine blogger Mike Turner, the man behind Please Bring Me My Wine, which has more than 30,000 Twitter followers, challanges there is value in investing in social media for wine businesses.
Read more...From eye-catching shop window displays to well-honed social media campaigns, there are many ways for indies to reach new customers and retain their loyalty.
Read more...Specialist online drinks retailer 31Dover.com has partnered with Twitter campaign #HotCraftSpirits, which is seeking to identify the most popular craft spirit brands in the UK.
Read more...Social media has become a crucial tool in any brand manager's box of tricks and it will become increasingly important in 2016. Erin Smith reports
Read more...Asda is maximising the value of social media, according to its chief marketing officer Stephen Smith.
Read more...In the second of her specialist columns looking at how best to implement social media in to your business, Bernadette Costello offers her top tips on how to use video.
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