WoSA launches ‘Spectacular South Africa’ campaign

As Cape wine exports pick up post the ban in April, Wines of South Africa (WoSA) is launching a new campaign on social media to promote “Spectacular South Africa”.

Drinks brands should “radically rethink” B2C social media messages

Against the disruption of coronavirus (Covid-19), drinks brands “need to radically rethink their key messages when communicating with consumers on social media”, according to IWSR.

Lawyers urge businesses to “read the fine print” over Job Retention Scheme

Legal advice has been issued to drinks businesses who are now looking to rely on the government’s promise to cover 80% of salaries (up to a limit of £2,500) a month to furloughed members of staff during the current coronavirus (Covid-19) health crisis.

Social media gives indies plenty of likes

The rapid pace of tech evolution means merchants have even more to gain from platforms in the future says Lisa Riley

My perfect customer: Emily Silva, The Oxford Wine Company

How would you describe your customer base?

Syrah drinkers most social media-friendly, survey finds

Social media has made face-to-face conversation unnecessary for some 85% of Syrah drinkers, who prefer to keep in touch with friends and family via technology.

LWF: Consumers value experiences over value for money, says CGA

There has been a major shift in the way consumers decide which venues to visit, with the promise of entertainment and engagement now taking precedent over value for money.

Côtes du Rhône targets 30-45 age group for new global campaign

The trade body for France’s Côtes du Rhône has unveiled plans to target consumers in their thirties and forties, with a new logo and marketing strapline that highlights the region’s quality, heritage and provenance.

Meet the buyers: Arancha Lopez Perez, Ten Green Bottles

Hybrids that mix it up with wine and food spill the beans on how to juggle retail and in-house hospitality.

Computer vision: an eye on the future

Computer vision has been used for years for facial recognition software and this this type of technology will become instrumental in decoding drinking trends, says Jo Gilbert.  

Opinion: You Been On That Facetube Yet?

Wine blogger Mike Turner, the man behind Please Bring Me My Wine, which has more than 30,000 Twitter followers, challanges there is value in investing in social media for wine businesses.

Insights: Indies find creative ways of attracting and retaining customers

From eye-catching shop window displays to well-honed social media campaigns, there are many ways for indies to reach new customers and retain their loyalty.

#HotCraftSpirits campaign to partner with online drinks retailer 31Dover.com

Specialist online drinks retailer 31Dover.com has partnered with Twitter campaign #HotCraftSpirits, which is seeking to identify the most popular craft spirit brands in the UK.

Drinks businesses flex their sharp social media skills

Social media has become a crucial tool in any brand manager's box of tricks and it will become increasingly important in 2016. Erin Smith reports 

How to open wine with a shoe video hits over 3 million viewers

Asda is using social media to drive sales and get closer to consumers

Asda is maximising the value of social media, according to its chief marketing officer Stephen Smith.

Social media insights: how to make the best use of video

In the second of her specialist columns looking at how best to implement social media in to your business, Bernadette Costello offers her top tips on how to use video.