A new report issued by the IWSR is full of encouraging news for the international beverage industry. According to the organisation's Drinks Market Analysis, the value of global alcohol sales grew 12% last year to reach US$1.17 trillion, while volume rose by a more modest 3% in 2021.
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The demand for no/low alcohol brands surged across key global markets in 2021, with consumer interest no longer confined to seasonal trends like Dry January.
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Ecommerce is to remain a key driver of value growth in global alcoholic drinks markets, with wine to the fore. Andrew Catchpole reports.
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The total value of the e-commerce sector in headline markets is expected to grow at an unprecedented rate between 2022-2025, according to the IWSR.
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