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Long Read: Will vogue for organic grow beyond pandemic?

Published:  07 October, 2021

The organic market, along with its wine and beer subdivision, swelled during the past year, but whether this was a spur-of-the-moment spike driven merely by the pandemic remains to be seen. Callum Saunders, planning director at Zeal Creative, dives into the UK trend to explore whether organic wine and beer is set to be a staple in the drinks sector.

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Long Read: Does sustainability sell? The new factors driving purchaser decision-making

Published:  28 September, 2020

Drawing on data from a recent survey of over 500 wine and spirits drinkers, Callum Saunders, head of planning at brand activation marketing agency Zeal Creative, shows how that focus on sustainability is increasing, not decreasing, as a result of the pressures of Covid.

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