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Wine bloggers convene in Rioja for conference

Published:  18 January, 2007

Rioja will play host to the inaugural European wine blogging conference this summer.

Running from August 29 to August 31, the first European Wine Bloggers Conference (EWBC) will discuss the impact blogging is having on the wine industry and consumers alike.

Robert McIntosh, conference organiser and UK wine blogger, said the event would cover topics including online wine writing, wine rating systems and making blogging commercially viable.

He added: "The 30 or so wine bloggers attending this event generate, together, around 200,000 unique readers every month.

"Add this to the fact that bloggers really do build interactive relationships with their readers and you can see that the First Europe Wine Bloggers Conference is the perfect opportunity for producers, importers and the media to engage with this highly influential group."

Jamie Goode, author of the widely read Wine Anorak blog and shortlisted for this year's Louis Roederer Award for best online writer, will be in attendance at the conference.