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Scottish Leader Whisky sees 42 percent sales increase

Published:  30 November, 1999

There has been a 42% jump in sales volume for Scotch Leader Whisky over the last 12-month period, new figures show.

The company's latest results (January 07 - January 08) have shown the brand has specifically increased its presence in the Scottish on-trade sector.

It is now the third biggest-selling whisky in he Scottish on-trade and the fourth biggest overall in the UK, thanks in part to a successful advertising campaign for three high profile Scottish football clubs.

The company recently signed a deal with Celtic, Heart of Midlothian and Rangers Football Clubs, which was accompanied by a new advertising campaign in April depicting the whisky's Deanston distillery and its staff members.

Marco Di Ciacca, Scottish Leader brand manager, said: "The UK whisky trade is a tough environment at the moment and, following the latest Budget, it's certainly not going to get any easier.

"However, we remain very positive and still believe there is tremendous scope for further volume gains."

"We are one of the few brands investing in UK activity." Di Ciacca concluded.